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Little Freddie
Organic baby food store
- 21-100 employees
- B2C
- Retail
- Sustainability
- Food
- Kids
- Holborn, London, UK
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Company mission
To provide high-quality, great tasting and nutritious food for babies.
Our take
Little Freddie was founded in 2014, after the founders became frustrated with the quality of baby food options on the market. The company supplies organic baby and toddler food products, suitable from 6 months through to 36 months, that boast widely recyclable packaging.
The company launched first in Hong Kong, then in China in 2016, and the UK in 2018, with its products now available in supermarkets such as Sainsbury’s and Tesco. The brand has performed well in both markets, in part due to the founding couple’s expertise in both Asia and Europe, atop a strong focus on ingredient quality, that appeals to parents in both regions.
With a strong brand presence, Little Freddie’s focus has turned to improving its already impressive sustainability credentials. The company has pledged, as part of “The Big Green Plan”, to ensure their packaging is 100% recyclable, reusable or compostable by 2025. It has already launched the UK’s first mono-material pouch (including cap), that is not only fully recyclable but also produces lower carbon emission in production and is lighter to transport.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Salary sacrifice: Cycle to work, Nursery scheme
- Holidays: 25 days plus bank holidays
- Regular team events
- Gender neutral parent leave
- Little Freddie products for you, friends and family
- Pension: Matched contributory scheme up to 5%
- Discretionary Bonus
- Private Medical Insurance with Vitality and access to EAP
- Financial wellbeing: Coaching and education with HSBC, access to discounts and cash card
Company values
- Teamwork: We are a team, and what binds us together is understanding each other as people and working toward shared goals. To do this, we value feedback, respect boundaries and help whenever we can.
- Each of us deeply cares for the work that we do, and each of us strives to do it better every day. We aim for high quality with attention to detail, improve on it constantly and hold ourselves to account for what we produce
- Integrity: We are honest and have strong moral principles. We behave ethically and does the right thing, even behind closed doors.
- Embrace the change: We look for output, not input. We don’t get stuck in busywork or vanity metrics, and we don’t make promises we can’t keep. When we can improve ways of working, we take action and listen to feedback.
- Lead through the eyes of parents: We want and parents want the best product. We care about our impact on the environment, people and ingredients.
Leadership
Piers Buck
(CEO)Former CEO of Sinocap. Previously Director of Investment Banking at Investec.
Taslim Ho
(Head of China)Started the company with husband Piers, in response to the lack of baby food options for their young son.