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Localised
International localization for e-commerce sites
- 21-100 employees
- B2B
- Fashion
- Analytics
- Mobile
- eCommerce
- Theater District, New York, NY
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Company mission
To help brands go global by being local.
3% employee growth in 12 months
Our take
It's traditionally been extremely time consuming for brands to localize their sites to enable them to grow internationally, which is why Localised's platform serves a crucial niche. Localised builds and deploys websites that enable brands to sell beyond their home markets and expand globally.
It currently works with leading brands such as Urban Outfitters and Anthropologie, helping them to explore new markets (such as Asian countries) through highly localised, country-specific ecommerce. Localisation has benefitted from its clear USP to localise international e-commerce as well as low competition in the market.
Investment from BGF, the most active investor in growth businesses in the UK and Ireland, has helped the company develop its platform further. A key challenge the company will face will be its efficiency of language translation to enhance its localisation capabilities. This element is currently outsourced to third parties and Localisation plans to incorporate machine translation in the future.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Highly competitive base salary
- Paid holidays
- Birthday day off
- Free food Friday
- Choice of equipment
Company values
- We seek the truth. We are empathetic. We listen intently. We do not pretend to know when we don’t. We ask questions. We are objective. We are open-minded
- We speak the truth. We are transparent. Opacity takes too much work. We have a point of view. We share our point of view. We say what we mean. We mean what we say
- We optimize for outcomes. We celebrate results. We do things that make a difference. We hold ourselves and each other accountable. We are driven. We know what we need to do. We got this
- We innovate together. We are collaborative. We accomplish more together. Our broad perspective is a superpower. We are clever and resourceful. We solve hard problems in clever ways. We are strength in numbers
- We are brave. We are bold and ambitious. We are adventurous. We choose paths not travelled. We choose the hardest problems. We are the ones in the arena. We are the ones who knock
Funding (1 round)
Jun 2020
$6.5m
SERIES A
Total funding: $6.5m
Leadership
Kris Green
(CEO)Worked in Sales in the Personal Systems Group at IBM Canada. VP of Sales & Product Management at Canada Post Borderfree. Worked as Chief Strategy Officer for over 8 years at Borderfree.