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Locaria
AI creative asset optimisation
- 101-200 employees
- B2B
- Artificial Intelligence
- Marketing
- Content
- SaaS
- Advertising
- Whitechapel, London, UK
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Company mission
To bring creative and media together to make better ads, using AI
Our take
Locaria, formerly SmartAssets, is an AI-powered marketing optimisation tool. It analyses advertising assets against performance data and enhances them automatically, changing visual details to better suit the target audience. This improves the effectiveness of creative assets in advertising and marketing while greatly reducing the time needed to research and improve them.
While it's early days for Locaria, the canny use of AI to bring together previously siloed parts of the marketing business is likely to make quite a splash when the product is released. Until now creatives have had little direct interaction with analytics, and marketing analysts have not had the skills or training needed to directly work with or understand the creative process. It will be exciting to see how things change when Locaria releases its product.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 24 days holiday a year, increasing by 1 day for each full year of service, up to a maximum of 28 days
- Day off for your birthday
- Flexible, remote and working from home opportunities
- Pension
- Life assurance
- Employee wellness programme
- Award-winning learning & development plan
- Bike to work scheme
- Referral scheme
- Newly refurbished office with free coffee, drinks and snacks
- Regular company socials
Company values
- Never a dumb question
- Better together
Leadership
Hannes Ben
(CEO)Previously Head of Linguistic Services for Forward (a digital studio that started companies such as uSwitch)