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London Nootropics

Adaptogenic coffee brand

London Nootropics logo
1-20 employees
  • B2C
  • Retail
  • B2B
  • Personal health
  • Food
  • Mental health
  • Wellbeing
  • eCommerce
Angel, London, UK

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Company mission

To make functional plants, mushrooms & other natural substances easily accessible, convenient & delicious, allowing more people to benefit from their cognitive enhancing properties in their daily lives.

Our take

Coffee and caffeine have taken a bit of a hit to the reputation in the last decade or so, with many cons having been brought to light such as their contribution to cortisol levels and stress. To counter that, recent studies around the health benefits of mushrooms and adaptogens have led to them becoming a popular replacement to those who want to ditch the caffeine.

London Nootropics, as seen on Dragon’s Den in 2022, is an adaptogen coffee brand dubbing themselves to be the new “smart coffee”. It sells a range of blends with intended effects that include heightened motivation and focus, stress reduction, and improved physical endurance. Though it is generally accepted that many health trends are just that, the reviews and reports for the brand are promising - likely enough for many consumers to give it a try.

Alongside the benefits of its blends, the company has also set up an appealing business model and subscription service, offering easy-to-order adaptogen coffee to customers from retail to corporate. With its positive reception so far, it’ll be exciting to see if this continues long term and if London Nootropics make a dent in the coffee scene.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • A new Macbook
  • A passionate work environment within a dynamic growing start-up team
  • Work directly alongside our founders, learning and growing professionally every day
  • Real responsibility and the opportunity to make a real difference in people’s lives
  • A fun company culture, where we learn and grow together
  • Flexible working to ensure you have a good work-life balance
  • Incredible health & wellbeing events throughout the year, in UK & abroad

Leadership

Zain Peer

(Co-founder)

Previously Head of Paid Search at Mettrr, and an Account Director at Tug Agency.

Shez Shaikh

(Co-founder)

Prior work includes Aggregator Marketing Executive and Business Retention Manager at Ageas UK.