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Looper Insights
Digital platform for VoD and app storefront management
- 21-100 employees
- B2B
- Digital Media
- SaaS
- Soho, London, UK
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Company mission
Looper Insights' mission is to empower TV and film companies with all the tools they need to boost their revenue. Its platform tracks entertainment merchandising and promotions, provides one space for all of their TV and film titles, while providing full visibility into positioning, data, and pricing on their products.
Our take
Most customers tend only to see 5% of the digital film and TV content available on companies' digital shelves, while promoting this content can be costly and ineffective. The result is a lack of visibility of the vast majority of content, making taking informed decisions about consumer data difficult.
Looper Insights is addressing these issues through a central focus on digital merchandising visibility. It enables TV and film company clients to boost their revenue though extensive data analysis and insights, through tracking apps and content on internet-connected devices.
Meanwhile, it differentiates itself from competitors by offering clients placement data in order to track how their products are promoted, as well as facilitating correlating subscriptions, downloads, and views. The result is higher customer acquisition and retention, as well as less churn and higher viewing rates.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Stock options
- Work from home opportunities
Funding (last 2 of 4 rounds)
Jan 2022
$3.1m
SEED
Feb 2021
$0.6m
SEED
Total funding: $5.7m
Leadership
Lucas Bertrand
(Co-founder & CEO)Having founded C&B Coffee in 1996, Lucas worked as MD of Swann Communications and spent almost 14 years at MoMedia TV. They left their role of 5 years at Accenture to found Looper Insights in September 2017.
Nelly Voukaki
(Co-founder & VP Client Services)Nelly studied at Goldsmiths College before working at Antenna Group for over 9 years. They then joined MoMedia TV as Director of Business Development before co-founding Looper Insights in 2017.
Fadi Shuman
(Co-founder & Advisor)Fadi worked at the BBC before founding I Love Takeaways and Born Group. They used this experience to co-found Nelly in 2017, serving as Director alongside Directorship roles at other companies.
People progressing
Malu joined Looper Insights as a Sales and Marketing Executive in July 2019 having spent a year at Warner Bros. They were promoted to Senior Marketing Manager in March 2021.