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LoveCrafts
Online community and shop for crafters
- 101-200 employees
- B2C
- Marketplace
- Social
- Art
- eCommerce
- Holborn, London, UK
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Company mission
LoveCraft's mission is to build an online community for crafters where they can find their latest inspiration, learn new techniques, easily source all their supplies and share their creations with like-minded makers around the world.
17% employee growth in 12 months
Our take
LoveCrafts has created a unique model that is part social network and part e-commerce marketplace for people to talk about their crafts, show off their finished work, trade patterns and buy supplies at a competitive price.
LoveCrafts makes money on the sale of yarns and other knitting and crocheting supplies. Any revenue collected on patterns goes straight to the creator of that pattern.
Recent investment allows for its expansion into new craft categories and new geographies to increase LoveCraft’s share of the global market. The company has also acquired Massachusetts-based WEBS, the online knitting, crochet and weaving business.
While knitting and home crafting may not sound like particularly lucrative categories for e-commerce, knitting and crochet are a multibillion dollar business when considering the revenues of the three biggest brick-and-mortar stores serving this market in the USA, Jo-Ann, Hobby Lobby and Michaels.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Dog-friendly office environment
- Day off for your birthday
- Share options
- Pension plan
- Private healthcare and cash plan
- Space for collaboration, yoga and social events
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Funding (last 2 of 5 rounds)
Jan 2021
$19.7m
LATE VC
Jul 2020
$3m
LATE VC
Total funding: $82.2m
This company has top investors
Leadership
Edward Griffith
(Co-Founder & CEO)Started his career at Boston Consulting Group and most recently, worked as Internet Director at TES Global.
Cherry Freeman
(Co-Founder)Current partner at Hiro Capital and previously Non Executive Director at City University.
Nigel Whiteoak
(Co-Founder)He held senior management positions at ShoeDazzle, Expedia and Swoopo prior to founding LoveCrafts