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Lucky Egg

We create ridiculously fun party games!

Lucky Egg logo
1-20 employees
  • B2C
  • Retail
  • B2B
  • Consumer Goods
  • eCommerce
Soho, London, UK

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Company mission

We're on a mission to create ridiculously fun party games!

Our take

Lucky Egg manufactures and sells games online and to retailers. It was started by the founders of Central 23 (a greeting card business), and they used their experience in manufacturing, logistics, and distribution to build Lucky Egg.

The company was set up in 2021, and has since remained self funded. Its established a worldwide customer base and a range of games has really helped broaden its audience.

Lucky Egg are setting out to make a big impact in the toys and game space. This is a growing but crowded market, with industry leaders like Hasbro, Mattel, and LEGO continuing to dominate. However, Lucky Egg's focus on developing creative and fun products will help it stand out to more traditional alternatives.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Company values

  • We are independent thinkers with strong opinions that we can back up
  • We respect others and care for one another
  • We don't like suck ups and need people to voice their opinions, the best opinions win despite seniority
  • We all muck in
  • We are ambitious
  • We take pride in our work (the name of each team member is included on our products)
  • We work hard
  • We continuously improve (everything sucks at first, it's our job to improve on things to make them not suck)
  • We are not afraid to fail and we always try new things
  • We innovate
  • We care about the smallest details
  • We go above and beyond to create amazing customer experiences
  • We hate niche terminology that makes you sound clever and might confuse others
  • We are playful
  • We like a little weirdness
  • We enjoy research and build up strong knowledge in our areas of focus
  • We do more with less
  • We are out of the box thinkers

Leadership

Luke Shelley

(Co-Founder)

Previously founded Tavistock Tutors, which was sold to The Profs and Spires. Also co-founder of Central 23.

Marcus Ereira

(Co-Founder)

Also founded Tavistock Tutors, and Central 23.