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MVPR

Content marketplace for companies and journalists

MVPR logo
1-20 employees
  • B2B
  • Artificial Intelligence
  • Marketplace
  • Marketing
  • Content
  • Communication
  • Subscription
  • Automation
  • Media
Westminster, London, UK

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Company mission

To help the right content find the right readers.

Our take

MVPR is a London-based PR and communication service, focused on giving startups and their teams the tools needed to successfully work with journalists. Creating a dashboard for users to see how the media is engaging with their content, MVPR is giving users the ability to see insights that will help improve and refine their PR efforts.

While there are numerous PR and marketing firms in the market, MVPR stands out by using big data and AI to help companies create messages that programmatically land with the right audiences, rather than following the usual service-led PR model. By removing the people from the equation, MVPR's platform delivers cost and time savings that are unachievable through traditional methods.

Founder Tom Lawrence is experienced in helping startups, having previously run the German division of Edelman Emerge, a global communication marketing firm. Inspiration for MVPR came after frustrations with PR metrics had failed to help improve communications. The company has hired another former Edelman executive, Camille Oster, and with her addition to the team, MVPR is focused on further developing and scaling its operations and partnerships while also driving employee development.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Annual team offsite (this year in Spain!)
  • 25 days holiday
  • We’re working on bringing a few other key benefits to the team in the next few months: attractive maternity cover and a culture fund (annual budget to use on anything you would like from ClassPass to Theatre membership)
  • Your birthday off
  • Full remote working options - work from anywhere that doesn’t have more than 3 hours difference with London

Funding (1 round)

Dec 2021

$0.2m

ANGEL

Total funding: $0.2m

Leadership

Tom Lawrence

(Founder)

Previously the Head of Edelman Emerge (Germany). Also Co-Founded AdSnap and was the Director of Blombos PR.

Diversity, Equity & Inclusion at MVPR

  • D&I is massively important to our company, as a lot of us have been frustrated by the lack of diversity in the public relations industry - which we're trying to disrupt.
  • We know we have to build DEI in from the start in order to grow a sustainable business, and our CEO has made it a HR priority to get more diverse representation in the leadership team as a starting point.
  • We believe there is a huge amount of potential PR, communications and tech talent that is overlooked because it doesn’t conform to those industries' expectation of a "typical" professional background. We write job descriptions requirement as minimally and inclusively as possible to encourage candidates who may exclude themselves to apply.
  • We're proud to be working with underrepresented founders in the startup world. We want to build a diversified client base and want our team to reflect that ambition.

Endorsements

All

Tech & tools (1)

Open and honest communication (1)

Great work is recognised (1)

Being Open and Honest, is endorsed and promoted at MVPR. We have weekly team meetings were everyone is welcome to discuss the current and future situation openly, there are no wrong or right answers and that makes a healthy discussion going on.

Software Engineering

Open and honest communication

Jan 2023

We strive to have a modern stack and keep it updated. We embrace new paradigms but are conscious that new exciting tech is created constantly, and sometimes is tedious keeping up with everything. That's why we try to strike a balance between new and exciting tech with robust and proven ones.

Software Engineering

Tech & tools

Jan 2023

All work is appreciated and fully recognised at MVPR, even the most miscellaneous and small tasks, as we are aware of the importance of taking small steps which in turn contribute to a greater and bigger goal.

Software Engineering

Great work is recognised

Jan 2023

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