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Machinio's mission is to connect dealers with buyers.
Few candidates hear
back within 2 weeks
24% employee growth in 12 months
Machinio is the largest online global marketplace for used construction machinery and equipment, with over one million listings and millions of vetted buyers. The $400B machinery sector is a lucrative one to be in, and with a client pool that’s been growing substantially year-on-year, Machinio has slowly been cornering the market.
The company’s second prong, MachineryHost, is an industry-specific CRM for used machinery dealers that comprises tools for business operations including inventory management, quoting, and email marketing. This provides an important cross-sell opportunity that Machinio has leveraged astutely, with many Machinio clients also signing up to the CRM service.
It’s an interesting market niche: used equipment dealerships are one of the areas seeing slow digital transformation uptake, in part because businesses are often multi-generational. With more people forced to pivot online in recent years, however, cultivating a sophisticated online presence has become business-critical. So Machinio’s steady progress, which in the future will focus on consolidating and refining its product offerings, looks set to continue paying off.
Steph
Company Specialist at Welcome to the Jungle
Jul 2016
$3m
SERIES A
May 2014
$1m
SEED
Dmitriy Rokhfeld
(Founder)Previously a BCG consultant who moved on to work as manager of user acquisitions at Lumos Labs prior to co-founding Machinio. Left the company in 2020 following its acquisition.
Sales & Account Management