MadKudu

Predictive lead scoring solution for B2B SaaS companies

MadKudu logo
21-100 employees
  • B2B
  • Lead generation
  • SaaS
  • Sales
Waverly Park, Mountain View, CA

Company mission

To empower sales organizations with repeatable and scalable communication processes, enabling them to book more meetings, move deals forward, and follow up more efficiently than ever before.

Top investors

15% employee growth in 12 months

Our take

MadKudu offers a real-time API that tells you the value of your prospects wherever they are. Customers like Gusto and DocSend rely on MadKudu to optimize their marketing campaigns and channels for their best fit, highest value leads, and achieve their revenue generation goals. With a 3 tier subscription service including a fully custom option, MadKudus’ solution is built exclusively for high-volume B2B SaaS companies.

The company uses data and science to identify the 10% of accounts that will make 90% of the revenue, enabling sales teams to get in touch with VIP visitors and personalizing outreach based on customer needs.

The last few years saw a significant Series A funding round, led by Benhamou Global Ventures (BGV) with participation from Alven and Partech, as well as an announcement bringing MadKudu Insights to the table. It’s an intelligence layer that turns data into revenue through actionable reports and dashboards.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Medical Coverage: As a company who cares about its people, we believe no one should worry about paying for their health.
  • Equity: Every kudu joining MadKudu will be offered meaningful equity.
  • Learning: Human growth and continual learning is one of our values, so we have an unlimited-book-ordering policy.
  • Free X, Y, Z: Some people need a plant and some need a standing desk, people should be proactive and get whatever they need.

Funding (last 2 of 5 rounds)

Nov 2022

$18m

SERIES A

Jul 2020

$5.6m

SERIES A

Total funding: $27.2m

This company has top investors

Leadership

Previously Member at Modern Sales Pros for 4 years and Director of Implementation and Sales Engineering at AgilOne for 3 years.

Previously VP Product at AgilOne for 5 years and Advisor at OpenAxis for 7 months.