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To change the perspective about how we measure and operate within eCommerce.
In the realm of eCommerce, an excessive fixation on conversion rates has cast a shadow over the essence of individual customers. Made With Intent steps into this landscape to tackle this issue and bridge the gap between numbers and genuine connection.
The current paradigm prioritises pages over people, focusing on ready-to-buy consumers (as few as 2% of users) while sidelining the broader spectrum of intent. Made With Intent addresses this imbalance by providing a Customer Intent Platform, and introducing the Expected Conversion (xC™) metric. This departure from convention equips retailers with analytics that decode nuanced customer intent.
Made With Intent is early stage and currently in Beta. Already it has generated a 9.4% revenue uplift across 6 retailers. With a fresh approach to widespread problem in eCommerce, the company are well set to make a big impact in the space.
Steph
Company Specialist at Welcome to the Jungle
David Mannheim
(Founder)Previously a Digital Board Advisor at Ruroc and CurrentBody. Also Founded User Conversion.
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Autonomy (1)
Meaningful work (1)
Nice people (1)
Intelligent people (1)
Open and honest communication (1)
Flexible working (1)
Team energy (1)
Focus on employee wellbeing (1)
Innovative product (1)
I loveeeee to travel/explore the world & MWI have been so understanding around this. They have a fully flexible working policy which is based around trust & clear communication - it works really well for everyone. The flexible working means everyone is able to continue doing the hobbies they love and not miss any important family occasions
Data
Flexible working
Aug 2023
I have loved working alongside everyone within the team. They are not only intelligent hard workers but also just really nice people. This makes the work environment a nice place to be and you feel very cared about
Data
Nice people
Aug 2023
Pretty obvious working at MWI would have meaningful work. It's a new business, with a new idea, generating new discussions around e-commerce. It feels great to be making change in a industry which sometimes seems static/set in its ways.
Data
Meaningful work
Aug 2023
The company are huge supporters of balance and flexibility, with benefits such as a personalised vitamin subscriptions or contributing to your gym/therapist etc. There is also no 'timesheet checking' like you get at many companies, there is complete trust for you to get your work done and have flexibility around your working day to prioritise things like going to the gym - something many companies say they do but don't in practice. Finally our unlimited holiday policy is something that is encouraged for you to take the breaks you need.
Product
Focus on employee wellbeing
Aug 2023
The product we're working on is brand new in the industry and a new way of thinking for our clients, changing the way we approach e-commerce - and we've had brilliant feedback from the industry. Not only is our product innovative, but we take the same approach to our processes and ways of working - everyone is always open to new ideas
Product
Innovative product
Aug 2023
I've never worked with such a group of driven, intelligent people who are united by our belief in the product, working towards the same goals, and experts in their own areas. Everyone is always willing to support, lend a hand and you learn something new everyday.
Product
Intelligent people
Aug 2023
Our way of working is based on setting a collective direction then letting individuals work out the best path. We come together to share ideas and set objectives every few months. We then let the best qualified people decide how to best tackle them—as an individual and as a unit. There's no second-guessing or micromanaging.
Marketing
Autonomy
Aug 2023
The level of transparency struck me in my own interview process, and it has continued to do so since. Honesty and openness is the standard, whether communicating with each other, our customers or our clients. Expect to see board meeting notes, financials and whatever you are interested in. Expect to be asked for your opinion. Integrity is our value for a reason.
Marketing
Open and honest communication
Aug 2023
Despite being fully remote, the energy of the team is infectious. We're a small team of smart people doing plenty of deep work, so quiet spells are expected (and encouraged). That said, if you ever need help or inspiration, the support you get is remarkable. Our get togethers only reinforce the comradery and sense that we're building something together.
Marketing
Team energy
Aug 2023