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To change the perspective about how we measure and operate within eCommerce.
In the realm of eCommerce, an excessive fixation on conversion rates has cast a shadow over the essence of individual customers. Made With Intent steps into this landscape to tackle this issue and bridge the gap between numbers and genuine connection.
The current paradigm prioritises pages over people, focusing on ready-to-buy consumers (as few as 2% of users) while sidelining the broader spectrum of intent. Made With Intent addresses this imbalance by providing a Customer Intent Platform, and introducing the Expected Conversion (xC™) metric. This departure from convention equips retailers with analytics that decode nuanced customer intent.
Made With Intent is early stage and currently in Beta. Already it has generated a 9.4% revenue uplift across 6 retailers. With a fresh approach to widespread problem in eCommerce, the company are well set to make a big impact in the space.
Steph
Company Specialist at Welcome to the Jungle
David Mannheim
(Founder)Previously a Digital Board Advisor at Ruroc and CurrentBody. Also Founded User Conversion.