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Magaloop

Ordering platform for independent traders and FMCGs

Magaloop logo
21-100 employees
  • Retail
  • B2B
  • Marketplace
  • Payments
  • Supply Chain
  • Mobile
  • Consumer Goods
  • eCommerce
Schöneberg, Berlin, Germany

Company mission

Magaloop's mission is to become the direct link between Trader and Manufacturer.

Top investors

Our take

Magaloop is a digital marketplace allowing independent German shop owners to easily browse and order from fast moving consumer goods (FMCGs) providers and wholesalers. This has proven an especially savvy market in which to launch - the FMCG distribution chain and market in Germany is fragmented, and often operates manually, which creates inefficiencies and opacity that hits smaller retail locations especially hard. Through Magaloop, the idea is that ordering is more efficient, transparent, and businesses can access a broader range of products, prices, and deals.

It’s a model which is seeing some traction across similar sectors like construction, or the restaurant industry. In spite of the company being relatively young, it’s won Magaloop some success, too: they claim to have grown into Germany’s largest network of independent retailers, and have won modest initial funding from investors. The latter is particularly impressive, given how Magaloop’s focus on brick-and-mortar retailers runs directly counter to the rise of ecommerce and recent periods of store closure.

Magaloop’s intuitive, easy-access, high-reward supply solution is likely to prove especially enticing for retailers still belt-tightening after the upheaval of recent years. It will be interesting to see in which direction they choose to expand what has so far proven a reliable business model.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Funding (last 2 of 3 rounds)

May 2022

$9.4m

SERIES A

Mar 2021

$6.3m

SEED

Total funding: $17.1m

This company has top investors

Leadership

Luca Ongaro

(Co-founder & CTO)

Previously Head of Data Engineering at DaWanda, who went on to work as Tech Lead and Lead Developer Consultant at ThoughtWorks Deutschland.

Michael Pütz Högemann

(Co-founder & Managing Director)

Previously the Founder of Passado, who went on to co-found and serve as Managing Director at DaWanda prior to Magaloop.