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Mamamade
Organic food for babies and toddlers
- 1-20 employees
- B2C
- Retail
- Lifestyle
- Food
- Kids
- London, UK
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Company mission
Mamamade's mission is to empower parents to confidently wean their babies by providing fresh, plant-based baby meals.
50% female employees
Our take
The baby food market is worth over $60 billion, with the organic sector claiming about 10% of that. While a fair amount of baby food is vegan-friendly, exclusively plant-based, climate-conscious parents have been under-served by brands to date.
Balanced, safe meals suitable for children between six months and four years are sold direct-to-customer. 45 meals can be chosen from and all major allergens have been avoided, allowing parents to introduce new flavours with confidence. Parents can choose from one-off orders, bundles, subscriptions or customised meal plans. All meals are delivered direct to the door.
Today, Mamamade has garnered a community of 40,000 parents. It’s part of a growing number of new brands speaking to the next generation of consumers by providing an intimate relationship with their customers and supporting them through the parenting journey. Mamamade offers one-to-one coaching, online resources, stage guides and support that parents can access at their fingertips.
There are ambitious growth plans for Mamamade beyond the UK, into mainland Europe and further afield. Additionally, there are more tools and products being released later this year, which are set to really disrupt the space
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 32 holiday days per year
- Be part of a B-corp pending startup that is future-proofing the next generation
- Employer contributions to your pension plan
- Company laptop + phone
- Access to employee share option pool
- Unlimited deliveries of our delicious meals + snacks, plus a discount for family + friends
- Fully flexible work policy
Funding (last 2 of 3 rounds)
Jan 2022
$1.9m
SEED
Nov 2021
$1.5m
SEED
Total funding: $3.8m
This company has top investors
Leadership
Ian Baron
(Co-founder)Responsible for product, growth, strategy & finance. Managed over £2bn of assets before building and exiting a propco. A hands on operator with a constant eye on growth.
Sophie Meislin Baron
(Co-founder)Responsible for brand, community and content. Previously head of operations for employee benefits startup and right-hand to editor of US Vogue - skills she’s leveraged to build out Mamamade’s community.
Diversity, Equity & Inclusion at Mamamade
- It takes a village
- Every role in team Mamamade is open to applications from all sections of society. We believe that everyone has something special to offer, and their own potential to cultivate - regardless of race, religion, belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other difference that makes you the person you are!
- We not only encourage your application, but as our team grows we’re committed to conscious inclusion that cultivates an ethos of connection and shared purpose. We’re here to share the load and share the love, to improve the wellbeing and health outcomes for parents and children alike, and our doors are open to anyone who shares this motivation