Mamamade
Organic food for babies and toddlers
- 1-20 employees
- B2C
- Retail
- Lifestyle
- Food
- Kids
- London, UK
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Company mission
Mamamade's mission is to empower parents to confidently wean their babies by providing fresh, plant-based baby meals.
50% female employees
Our take
The baby food market is worth over $60 billion, with the organic sector claiming about 10% of that. While a fair amount of baby food is vegan-friendly, exclusively plant-based, climate-conscious parents have been under-served by brands to date.
Balanced, safe meals suitable for children between six months and four years are sold direct-to-customer. 45 meals can be chosen from and all major allergens have been avoided, allowing parents to introduce new flavours with confidence. Parents can choose from one-off orders, bundles, subscriptions or customised meal plans. All meals are delivered direct to the door.
Today, Mamamade has garnered a community of 40,000 parents. It’s part of a growing number of new brands speaking to the next generation of consumers by providing an intimate relationship with their customers and supporting them through the parenting journey. Mamamade offers one-to-one coaching, online resources, stage guides and support that parents can access at their fingertips.
There are ambitious growth plans for Mamamade beyond the UK, into mainland Europe and further afield. Additionally, there are more tools and products being released later this year, which are set to really disrupt the space
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- 32 holiday days per year
- Be part of a B-corp pending startup that is future-proofing the next generation
- Employer contributions to your pension plan
- Company laptop + phone
- Access to employee share option pool
- Unlimited deliveries of our delicious meals + snacks, plus a discount for family + friends
- Fully flexible work policy
Funding (last 2 of 3 rounds)
Jan 2022
$2m
SEED
Nov 2021
$1.6m
SEED
Total funding: $4m
This company has top investors
Leadership
Ian Baron
(Co-founder)Responsible for product, growth, strategy & finance. Managed over £2bn of assets before building and exiting a propco. A hands on operator with a constant eye on growth.
Sophie Meislin Baron
(Co-founder)Responsible for brand, community and content. Previously head of operations for employee benefits startup and right-hand to editor of US Vogue - skills she’s leveraged to build out Mamamade’s community.