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Mapp

Insight-led customer experience platform

Mapp logo
201-500 employees
  • B2B
  • Artificial Intelligence
  • Marketing
  • Analytics
  • Data Analysis
  • Automation
City of London, London, UK

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Company mission

To liberate marketers to do what they do best — envision big ideas and put them into action.

Our take

Mapp provides an insight-led customer experience platform that lets businesses leverage their data to generate actionable intelligence for marketing strategy, as well as predict what their customers are going to do next.

Mapp means companies can tailor their customer experiences dependent on what particular clients want and need. It integrates easily with existing marketing ecosystems, making data easy to absorb and unify without having to change existing workflows. In addition, its unified "single customer" data view allows for hyper-personalization because it gives a 360-degree profile of individual customers.

As client acquisition and retention becomes more complex, there is a real need for solutions like Mapp's, and its pool of potential customers is vast. Moving forward, the company will focus on innovation and developing cutting-edge features in order to build its position as a leader in the ever-growing MarTech space.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Modern office space with ergonomic office furniture
  • Joint sports activities like charity runs, football, jogging or beach volleyball
  • Flexible & hybrid working
  • Flexible unlimited vacation policy
  • All our offices have a dedicated area where you can recharge your batteries and socialize with your colleagues
  • Opportunity to volunteer for charitable causes during normal working hours up to 4 days per year
  • Social events decided by employees, such as wakeboarding, escape room, or paintball… anything is possible
  • Personal development program
  • Fresh fruit in the kitchen

Funding (1 round)

Sep 2013

$1.8m

SEED

Total funding: $1.8m

Leadership

Steve Warren

(CEO, not founder)

Former CRO of the company. Previously the CCO of Teradata, where they were also VP and GM of Teradata Interactive for 3 years. Before this, they held various VP and Director positions at a number of other companies.