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Marcode
Advanced brand protection
- 1-20 employees
- B2B
- Marketing
- SaaS
- Westminster, London, UK
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Company mission
To help brands optimise their spend by looking in places ad platforms don't.
Our take
Standing out in searches is paramount for businesses to capture new clients, but a huge amount of top brands find themselves subject to ad hijackers who place their own ads on branded words. Marcode supports brands to optimize search marketing by preventing affiliates, competitors and fraudsters from hijacking their ads.
The value of Marcode's offering is that it enables brands to protect their customers from scams and maintain brand trust. The company's products are capable of detecting ad hijackers and monitoring affiliate compliance, as well as helping to supercharge competitiveness with automated keyword bidding and AI-supported competitor analysis.
Marcode's approach has been well-received in the market, with big brands such as Nandos, Next and Sports Direct already making use of its offerings. It is supported by TinySeed’s Spring 2024 Accelerator Program, and we're excited to see how it continues to develop.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Andy Cooney
(Co-founder)Spent 8 years at Croud, ultimately as Commercial Director. Previously co-founded BoilingData, was Senior Account Director and Senior Consultant at Forward 3D.
Alec Bertram
(Co-founder)Former VP of Product at Lunio and Lumar, Head of Product at Disciple Media and Managing Director at Allotment Digital.