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Marin Software

Cross-channel advertising management

Marin Software logo
201-500 employees
  • B2B
  • Social
  • SaaS
  • Advertising
  • eCommerce
The East Cut, San Francisco, CA

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Company mission

Marin Software's mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers.

Our take

With ad spending in the global digital advertising space surpassing $500 billion, there is no shortage of digital marketing software providers promising to empower companies to achieve a better RoI. It’s a competitive industry, but it’s one that Marin Software has a strong foothold in.

Founded back in 2006, the company has expanded its offering over time to now provide advertisers and agencies with a unified platform for search, social, and eCommerce advertising, which it calls MarinOne. Amongst its customers are Nissan, Virgin Atlantic, Betfair, and Danone.

Marin Software went public on the NASDAQ in 2013, and it’s fair to say that its first few years were up and down. However, it’s been on an unyielding upward trajectory since 2018 – the same year that it released MarinOne. This has no doubt been boosted by well-timed integrations with major social channels like LinkedIn, TikTok, and Snapchat.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Life and Disability Insurance: We offer life insurance, short-term, and long-term disability insurance. Better safe than sorry
  • Comprehensive Health Benefits: We take care of our people with health benefits, wellness programs, and flexible spending accounts for healthcare expenses. We’ve got you covered.
  • Stocked Kitchens: Good food fast and free! If you don't have time to ride the elevator down, grab a bagel or make a Marin-wich, eat a salad! Add a juice, energy bar and other goodies!
  • Employee Referral Program: We’re always looking for great people. Chances are you know one or two yourself. Recommend them to work at Marin Software, and we’ll make out a check to you.
  • Equity Participation: We treat our employees like owners. Really. When you have some skin in the game, it’s your company, too.
  • Commuting Costs: If you take public transit to work, we can help lower the cost of commuting. Most Marin employees cut their commuting costs in half.
  • 401k Program: You can make a contribution to a Fidelity 401K plan. Choose your investment plan and contribute an amount that suits your current and future financial needs.
  • Holidays and Paid Time Off: Flex time is what you get when you join Marin. Need time off? Log it and take the time off. Sick? Stay home! We have unlimited sick days. If that isn't enough, Marin enjoys 10 national holidays.
  • Volunteer Matching: At Marin Software we support the communities where we work and live, by matching employee volunteer efforts at community-based nonprofit organizations with corporate contributions.

Funding (1 round)

Jul 2012

$0.8m

SEED

Total funding: $0.8m

Leadership

Christopher Lien

(CEO)

Co-founded the company in 2006 after serving as Managing Partner at Heron Partners LLC, COO at Adteractive, and Acting CEO of BlueLight.com. Also founded and was CFO & Chairman of software platform Sugar Media.

Wister Walcott

(EVP of Product and Technology)

Before co-founding Marin they were Vice President of Marketing at enterprise data integration company Composite Software, having previously spent ten years in leadership roles at Siebel Systems (now part of Oracle), and at Oracle itself.