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To use our blue fish label and fishery certification programme to contribute to the health of the world's oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.
The global seafood market faces pressure from overfishing and environmental degradation, ultimately threatening ocean ecosystems and the long-term availability of seafood. On top of this, demand is rising, meaning sustainable fishing practices are becoming crucial.
The Marine Stewardship Council (MSC) addresses these challenges by promoting sustainable fishing through its certification programs. Its blue fish label encourages responsible consumer choices, while also working to update the standards to ensure fisheries meet environmental sustainability criteria.
While its clearly a good initiative, the company has recently faced criticism over labour issues in its certified fisheries. In response, it is improving these processes, increasing transparency, and focusing on both sustainability and workers' rights to strengthen its role in safeguarding the future of seafood.
Kirsty
Company Specialist at Welcome to the Jungle
Rupert Howes
(CEO & Co-Founder)Received a Skoll Award for Social Entrepreneurship in 2007, in recognition for his work establishing the MSC as the world's leading fishery certification and eco-labelling programme.