Marpipe

Marpipe provides a multivariate testing platform for advertising, providing companies with a means to launch many variations of ad creative simultaneously, receive engagement feedback, and use this data to inform the future success of their adverts. The platform achieves this by collecting data based on the performance of every variable of an advert, from the calls to action and headlines to the logo variations and videos.

Whilst the company certainly faces competition from existing A/B ad creative testing solutions, Marpipe shows the potential outperform them by providing granular data points through multivariate testing. The company also stands out for its exclusive focus on testing, ensuring its functionality is optimum as opposed to attempting to integrate other features such as advertisment campaign management.