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Mediaocean

The mission-critical platform for omnichannel advertising

1001+ employees

B2B
Marketing
Digital Media
SaaS
Advertising

Financial District, New York, NY

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Company mission

Mediaocean's mission is to help omnichannel advertisers consolidate their media intelligence, management, and finance into a single platform.

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-8% employee growth in 12 months

Glassdoor (4)

Our take

Advertising used to be a simple process, with campaign formats existing of TV, print, and out-of-home, but the increased variety of digital devices these days has resulted in a demand for omnichannel advertisement. This is not only complicated due to needing to customize content for CTV, mobile, and other emerging content formats, but also because each campaign must be managed, financed, and analyzed for success.

Mediaocean provides an omnichannel advertisement management platform that facilitates the management of advertisement media buying for any format. In addition to media management, the platform also includes data analysis tools for the optimization of campaign success and a media accounting dashboard for the management of advertisement financing.

Whilst new omnichannel advertisement platforms are appearing regularly, Mediaocean stands out with its end-to-end approach, as opposed to focussing on media buying, accounting, or data analysis like most competitors. Furthermore, whilst users can access Mediaocean's solutions through its unified platform, the company also provides APIs to allow for integrations with other advertising workflows and platforms.

Underscoring this end-to-end approach is Mediaocean's acquisition of Innovid in 2024. This will further expand Mediaocean's reach, as it merges its acquisition with another omnichannel business - Flashtalk - that it purchased in 2021. This portfolio merging will increase the control and choice advertisers have over data and decisions as to where ad spend goes.

Steph

Company Specialist at Welcome to the Jungle

Benefits

Wellness and mental health - Workout classes, webinars, discounted gym memberships, healthy snacks, and Headspace subscriptions are combined with an Employee Assistance Program to provide extra support for our team members
Vacation - Take advantage of global PTO policies, paid holidays, and time off to volunteer and give back to local communities
Healthcare - Competitive healthcare and insurance benefits for individuals and families vary by office location and country of residence
Company culture - Holiday and summer parties, happy hours, weekly breakfasts, trivia nights, book clubs, career circles, and global philanthropy efforts are just some of our cultural programs at Mediaocean
Parental benefits - Mediaocean provides maternity and paternity leave, fertility assistance, bonding leave
Retirement planning - 401K plans, pension plans, and superannuation plans help our global employees prepare for life after MO

Company values

Lead with passion -- We operate as leaders at every level to run the business
Collaborate and communicate -- We connect openly and frequently with transparency and trust
Foster a learning culture -- We are intellectually curious and embrace a growth mindset
Innovate for clients -- We are relentless in deploying technology to solve customer and market challenges
Celebrate wins -- We cherish and acknowledge our success, big and small
Be data-driven -- We use data to optimize decision-making at all levels, on all projects
Make an impact -- We are accountable to results, embrace diversity, and aim to build a meaningful legacy

Funding (2 rounds)

Apr 2008

$30m

SERIES B

Jul 2007

$10.5m

SERIES A

Total funding: $40.5m

Leadership

Bill Wise

(CEO & Co-Founder)

Previously founded Yobi and Click Ventures, and is Chariman at MediaWallah.

Diversity, Equity & Inclusion at Mediaocean

Charlie Alfarah (Associate Director, DEI)

By the end of 2024, our goal is to increase our companywide representation of women to 42%, and underrepresented minority (URM) employees by 15%.
Our strategic community partnerships have played a pivotal role in our DEI efforts to foster a welcoming environment within our organization. We have established partnerships with organizations, including She Runs It, Step Up Women’s Network, Breakthrough New York, Blacks in Technology Foundation, Us In Technology, Chicago Scholars, InHerSight, Code First: Girls, and Minds Matter. These partnerships have been instrumental in fostering a sense of community and belonging among participants.