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Mediaocean's mission is to help omnichannel advertisers consolidate their media intelligence, management, and finance into a single platform.
Advertising used to be a simple process, with campaign formats existing of TV, print, and out-of-home, but the increased variety of digital devices these days has resulted in a demand for omnichannel advertisement. This is not only complicated due to needing to customize content for CTV, mobile, and other emerging content formats, but also because each campaign must be managed, financed, and analyzed for success.
Mediaocean provides an omnichannel advertisement management platform that facilitates the management of advertisement media buying for any format. In addition to media management, the platform also includes data analysis tools for the optimization of campaign success and a media accounting dashboard for the management of advertisement financing.
Whilst new omnichannel advertisement platforms are appearing regularly, Mediaocean stands out with its end-to-end approach, as opposed to focussing on media buying, accounting, or data analysis like most competitors. Furthermore, whilst users can access Mediaocean's solutions through its unified platform, the company also provides APIs to allow for integrations with other advertising workflows and platforms.
Underscoring this end-to-end approach is Mediaocean's acquisition of Innovid in 2024. This will further expand Mediaocean's reach, as it merges its acquisition with another omnichannel business - Flashtalk - that it purchased in 2021. This portfolio merging will increase the control and choice advertisers have over data and decisions as to where ad spend goes.
Steph
Company Specialist at Welcome to the Jungle
Apr 2008
$30m
SERIES B
Jul 2007
$10.5m
SERIES A
Bill Wise
(CEO & Co-Founder)Previously founded Yobi and Click Ventures, and is Chariman at MediaWallah.
Charlie Alfarah (Associate Director, DEI)
Software Engineering