Mediatool
Marketing resource management
- 21-100 employees
- B2B
- Marketing
- SaaS
- Media
- Rye, NY
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Company mission
To help global brands and agencies digitalise their way of working.
Our take
Marketing campaigns are one of the biggest tools that companies can use to retain consumers’ attention from a variety of different angles. However, with this comes a lot of organisation and moving parts. Mediatool is a company that sets out to tackle the overwhelm of marketing management with its software platform.
Incubated by a team bringing experience from the advertising sector in companies like Tesla and Renault, the company looks to redeem issues that the founding team have faced first-hand. Hence, Mediatool acts as a one-stop shop for tracking budgets and integrating marketing, among many other features.
By giving brands and agencies an overview of their campaigns, these tools lessen the burden on marketing teams, and so Mediatool has attracted a client roster of over 70 brands such as Estée Lauder. A 2023 secured funding round is helping the company expand, aiming to break into the US, signified by the opening of a New York office in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Opportunities in a fast-growing start-up, and to achieve higher career opportunities fast locally and globally
- International working environment
- Company culture which encourages people to be proactive, contribute to common goals and teamwork
Funding (last 2 of 3 rounds)
Oct 2023
$7.6m
EARLY VC
Oct 2020
$2.7m
SEED
Total funding: $10.4m
Leadership
Alexander Högman
(CEO & Co-Founder)Prior work includes Marketing Manager at PostNord, Nordic Advertising Manager at Renault, and Management Consultant at Deloitte.
Joakim Landberg
(CSO & Co-Founder)A part of The Faculty of Engineering at Lund University from 2002 - 2006.
Filip Larsson
(Co-Founder)Is now CEO of Laris Fastigheter and Tilf AB.
Ludwig Magnusson
(CTO & Co-Founder)Previoulsy Full stack developer at Falcon Social and a Web Developer at Fatman.