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Mifu
Micro-influencer marketing
- 1-20 employees
- B2B
- Marketplace
- Marketing
- Content
- Social Media
- Fulham, London, UK
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Company mission
To become the global solution to accessing micro-influencer marketing, whilst providing a place for influencers to receive fair compensation for their content.
Some candidates hear
back within 2 weeks
Our take
Influencer marketing has become a big business as people increasingly turn away from traditional media and towards the socials instead. With their large online audiences, social media influencers are attractive for brands to partner with. Yet with spiralling costs, limited availability and often a poor brand fit, this isn't always an appealing alternative.
Mifu offers another option - a marketplace linking businesses with micro-influencers, people with social media followings in the thousands to tens of thousands. While lacking the reach of larger influencers, they often have closer relationships with their own audiences and can generate authentic enthusiasm for products and brands.
Mifu has grown swiftly since its 2022 founding and has built a solid customer base of its own, including the likes of the Beaver Trust, Instinct Productions and StudioCanal. Going forward it is focusing on building additional partnerships and bringing more influencers onto its platform. As companies switch on to the potential for micro-influencer marketing to drive sales, Mifu is well poised for future success.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 25 holiday days + Bank Holidays
- Parking space for cars, bikes, and scooters
- Hybrid Working
- Team Lunches
Company values
- Flexibility
- Games culture
- Laissez-faire
- Open to suggestions
Leadership
Kasim Khan
(Co-Founder)Prior to founding Mifu was a Marketing Team Member with Weedingtech.
Alex Asher
(Co-Founder)Was NEF+ Fellow at the Centre for Entrepreneurs, and Founder & Lead Developer of Appsher.