MikMak
eCommerce enablement & analytics platform
- 101-200 employees
- B2B
- Big data
- Marketing
- Analytics
- Business Intelligence
- SaaS
- Sales
- South Village, New York, NY
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Company mission
To be the #1 Commerce Intelligence enabler that converts global consumers.
-13% employee growth in 12 months
Our take
MikMak provides digital marketing software that helps companies understand their consumers' online journey through analytics. Through its platform, users can track sales and optimize the shopability of their existing eCommerce marketplaces, as well as supercharge digital advertising.
The eCommerce landscape has developed massively in recent years, and MikMak faces a number of competitors, but the company has found much success in enabling eCommerce for the lesser-served grocery and alcohol industries. It has gained big-name clients such as Amazon, Target, and Walmart, and has raised significant investment for its expansion.
MikMak is now regarded as a leader in the eCommerce acceleration space, acquiring enablement and analytics software Swaven in 2023 to bolster its offering. The company has now been acquired by SPINS and launched "MikMak 4.0", which stands as the industry’s leading real-time commerce intelligence and orchestration platform.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Aug 2020
$10m
SERIES A
Aug 2016
$3.2m
SEED
Total funding: $13.2m
Leadership
Rachel Tipograph
(Founder & CEO)Studied Entertainment Business & New Media at NYU. Joined Time Warner Inc. as a Digital Marketing Consultant in 2008. Was a Strategist at Undercurrent before spending 3 years as Global Director of Digital and Social Media at Gap Inc. Is an investor at Cleo Capital. Co-hosts the BRAVE COMMERCE podcast. Founded Mik Mak in 2014.