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Miles' mission is to deliver value for every mile travelled across every mode of transportation through its travel and commute rewards application.
-16% employee growth in 12 months
Rewarding shoppers for loyalty is an effective marketing strategy used by many brands, but it requires the customer to be aware of the brand in the first place. Whilst data-driven advertising can help brands find these prospective customers through welcome offers, consumers generally avoid advertisements when possible, showing room for innovation in such digital marketing strategies.
Miles provides a retail rewards platform, rewarding users with vouchers, gift cards, and other special offers for the miles that they log through any means of travel. In addition to traditional special offers, the platform also rewards users through travel challenges that gamify the platform, ultimately providing them with discounts and gift cards whilst increasing brand awareness for its partners.
Whilst retail reward programs are nothing new, Miles has taken a unique stance by rewarding its users without them having to buy anything, encouraging them to engage with the app and with its partnered brands. The company guarantees a high intent marketing service for its partners, helping them to interact with targeted users through travel, behavioural, and profile insights.
Kirsty
Company Specialist at Welcome to the Jungle
Jul 2021
$12.5m
SERIES A
Apr 2019
$2.6m
SEED
Jigar Shah
(CEO)Experience as Advisor for The Muse Factor / AwesomeBox and for Airpost / Box from 2013 to 2015. Product Leader for Cisco from 2007 to 2016.
Parin Shah
(Software Developer)Experience as Software Engineer for Infosys Technologies Ltd, Oracle Corporation, and Sun Microsystems from 2005 to 2009. Software Engineer for Cisco from 2010 to 2016.