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Mirriad

In-content advertising solution

Mirriad logo
101-200 employees
  • B2B
  • Marketing
London, UK

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Company mission

To lead a new era in advertising through our proprietary in-content advertising technology.

Our take

With the advent of video-on-demand and streaming services, traditional TV advertising is fast losing its utility, and the marketing industry must adapt to the new content landscape. Mirriad offers a way to virtually integrate advertising into content, in a way that enhances the viewing experience, allowing brands to better connect with audiences, and creating an extra revenue stream for content owners.

Mirriad, which began its life modifying footage for feature films, is the world’s leading in-content advertising platform. Its technology digitally places brands into viewable content, delivering virtual product placement that is easy to integrate and scale. As a post-production product, it is much easier for brands to coordinate marketing campaigns using Mirriad, as opposed to with traditional product placement; and by not interrupting the content, companies appear more favourably to audiences.

Mirriad was awarded the 2022 AdExchanger Award for Most Innovative TV Advertising Technology, showcasing its position at the forefront of breakthrough ad technology. The company has made some significant partnerships towards expanding reach throughout the industry, as well as recently expanding its leadership team.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • From fundraising to volunteering, and even mentoring, we’ll give you two paid days per annum to give back how you wish
  • Flexible and remote working practices
  • We have dedicated initiatives in place to drive positive wellbeing and support mental, physical and financial health

Funding (last 2 of 8 rounds)

Mar 2016

$15m

SERIES D

Dec 2013

$4.4m

EARLY VC

Total funding: $32.9m

Leadership

Mark Popkiewicz

(Founder)

Former CEO of the company. Executive Director at Loud Minds, and CEO of Aurra Studios.