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Mission

Performance-based teas

Mission logo
1-20 employees
  • B2C
  • Retail
  • Lifestyle
  • Personal health
  • Consumer Goods
  • Wellbeing
  • eCommerce
Victoria, London, UK

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Company mission

Mission's purpose is to bring back people's natural energy. We believe the world has a caffeine problem and we’re here to solve it. We strongly believe in sustainable, natural energy to be at your best. Our range of innovative performance teas are designed to provide smaller doses of caffeine with added natural benefits to achieve high performance.

Our take

More than ever people are paying attention to what they put into their bodies, particularly when it comes to sports nutrition. Most energy drink options are full of sugar and caffeine which creates spikes and slumps, reducing endurance performance. Founder of Mission, Tom Whittle grew tired to these whilst on a cycle journey the length of South America. He discovered that local teas were a much more sustainable way to fuel his mission.

With the help of nutritional experts and after testing them out on a world record run across Iceland, Mission now offers a range of highly functional, 100% natural blends for performance. Mission takes a slow, sustainable approach to energy, that is perfectly placed to change the way the world fuels.

The company plans to use its recent £1.6m investment to grow the size of its team and increase marketing to build brand awareness of the DTC channel. They will continue to focus online in the UK before expanding into the retail channel and overseas.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Reward: Generous salary depending on experience, generous share options as one of the first 15 team members
  • Generous pension contribution (8% of qualifying earnings)
  • Rapid progression: As little hierarchy as possible to allow us all to challenge and improve each other. No time limits on promotions and a true meritocracy.
  • Self Development: £200 per month learning budget and regular sessions on work specific learning, inspiration and high performance
  • Mental + Physical Health: Vitality health insurance + £200 per month wellness allowance for all of our team. 25 days annual holiday.
  • Challenge + Adventure: We will help to fund an extraordinary challenge or adventure for you after one year at Mission (from a world record attempt to your first half marathon - we don’t care as long as it’s something that challenges you).
  • Flexibility: WFH twice per week and occasionally more if needed in specific circumstances.
  • Family: A place to come and do what you love with people who share your values. Mission will have an appreciation of your personal ambitions and do all it can to help you achieve them. We’re based in one London’s best WeWorks on Buckingham Palace Road and hold regular team socials
  • Extras: Obviously, an unlimited supply of Mission products plus get to hang out with our office Golden Retriever, Zola
  • Discussion: This will constantly adapt and change to meet the wants and needs of our team to make them the happiest people possible when coming to work

Leadership

Tom Whittle

(Founder)

Bachelors degree in Law with experience as an Associate at Linklaters and as a sports marketing manager.