Mistplay

Loyalty app for mobile gamers

Mistplay logo
201-500 employees
  • B2C
  • Gaming
  • SaaS
  • Mobile
International District, Montreal, QC

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Company mission

To be the best way to play mobile games for everyone, everywhere.

Our take

Customer retention in mobile gaming can lead to increased ad revenue and more immersive experiences. Mistplay is a loyalty program helping publishers achieve a higher hit rate on their games, whilst simultaneously rewarding gamers for their loyalty.

Its loyalty programme involves curated game recommendation libraries, as well as rewards for partaking in challenges and tournaments. Publishers gain increased ad revenue for partnering with Mistplay as well as the chance to capitalize on a 6 million+ userbase. Indeed, Mistplay has grown significantly since its launch in 2016, resulting in a buyout by GrowthCurve Capital in 2021.

Whilst it mainly focused on Android devices up until 2025, the release of Mistplay for iPhone marks a step up for the company. It's rewarded advertising and loyalty programmes can now reach an even larger consumer base, indicating a promising future for the pioneering ad and gaming platform.

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Freddie

Company Specialist at Welcome to the Jungle

Leadership

Henri-Charles Machalani

(Co-Founder & Board Member)

Henri is also an Investor at Groq and a Board Member at Sami Agtech.

Eugene Joannides

(Co-Founder & Board Member)

Eugene is also an Investor at Attain, DataGPT and GENAIZ, and a Limited Partner at GrowthCurve Capital. He previously studied Finance at Concordia University.