Mitte

Though companies such as Brita may have a hold on the water filter market, Mitte’s founder claims that these water filter companies are not deemed competitors by the German startup. This is because Mitte’s cartridges are infused with minerals that both enrich and filter the water, thus bypassing Mitte’s need for a traditional filtration system. The app also helps customers keep tabs on water temperature, quality, and consumption, highlighting the global need for high-quality water.

Whilst Mitte’s aims of disrupting the water industry and bringing clean water to all do come with a price tag, the company has nevertheless raised over $11 million in its 7-year life. Its product often charts on top gift idea lists and its principles could be expanded on a global scale in the future.