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Mixbook
Meaningful photo products and services
- 21-100 employees
- B2C
- Lifestyle
- eCommerce
- Centennial, Redwood City, CA
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Company mission
To help customers connect with the people they love by creating one-of-a-kind photo goods that truly reflect their personal style.
15% employee growth in 12 months
Glassdoor (4.7)
Trustpilot (4.6)
Our take
Since 2006, Mixbook has been offering customers the ability to create photo-customized products online. They offer the familiar array of cards, photobooks, and prints, but what is unique is that they have been one of the most persistently high-ranking companies for this service over recent years.
The market is a fairly crowded one, with long-standing competitors like Shutterfly being joined by startups like Popsa and Sokbook. But it remains a lucrative one: reports suggest that the rise of digital photography is accompanied by a greater value being placed on creating physical records of these images. Whilst Mixbook is sticking to a fairly traditional selection of products, the company is enriching its offerings through celebrity collaborations, and drilling deeper into event-specific categories like birth announcements and wedding photography.
This steadfast approach to more traditional products has likely protected Mixbook from any fluctuations in the way images are stored and shared online. This will put the company in good stead to take a dependable slice of the growing personalized gifts market, which is expected to approach $40 billion by 2027.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Full medical, dental and vision coverage
- 401k Matching
- Unlimited PTO
- Commuter & gym membership benefits
- Snacks!
- Pay to Play Vacation Bonus
- Wellbeing & Mental Health Benefits
- Health & Childcare Flexible Spending Accounts
- Life Insurance
- Home Office Stipend
- Education Stipend
Company values
- Scrappy: We attack challenges with grit and tenacity.
- Caring: We are open and authentic and live by the Golden Rule.
- Craftsmanship: We love what we do, do what we love and do it well.
Funding (last 2 of 5 rounds)
Aug 2011
$10m
SERIES B
Feb 2010
$2.5m
SERIES B
Total funding: $20m
Leadership
Andrew Laffoon
(CEO)Studied Industrial Engineering and Operations Research at Berkeley, and worked as an Independent Web Developer for nearly a decade. Worked in Marketing and Development at Active Reasoning.
Aryk Grosz
(Board Member)Joined Marvin Engineering as a Database Architect after graduating from Berkeley. Was a Solution Engineer at the US Department of Energy, and is a current member of the Forbes Technology Council. Is the Founder of Stealth Startup.