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Mjuk

Online marketplace for used furniture

Mjuk logo
21-100 employees
  • B2C
  • B2B
  • Marketplace
  • Sustainability
  • Furniture
  • eCommerce
Kaivopuisto, Helsinki, Uusimaa

Company mission

To make recycling quality furniture so easy that there would be no excuses for not doing it.

Our take

Mjuk is a European marketplace for used furniture. With furniture waste becoming an increasing issue globally despite efforts to buy second-hand, the used furniture marketplace is in need of more tailor-made platforms like Mjuk.

The company works not only with consumers looking to buy/sell their second-hand furniture but also partners with retailers, real estate companies, and manufacturers who are often dealing with unsold furniture.

There is considerable opportunity for Mjuk given that used furniture already equates to between 15-20 percent of the furniture market. This percentage is expected to increase further in line with the new consumer focus on sustainability.

Mjuk has already secured several rounds of funding since its founding in 2019. The company's next step is to consolidate its success in its current markets before breaking out into the rest of Europe.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Company values

  • The 80/20 mindset - In our team we constantly look for ways to achieve 80% of the results with 20% of the work. We work smart AND hard!
  • We are energy givers - The wellbeing of our team is vital for us. At Mjuk, we proactively look for ways to upkeep our good and positive atmosphere
  • We own our work - At Mjuk, we are specialists in our own work, and proud of it! Our colleagues can count on us to manage our work, and we ourselves are responsible for keeping our workload manageable
  • We think like owners - We can't disrupt an entire market by being ordinary. At Mjuk, we propose bold ideas and are vocal about topics we find ourselves invested in. We value and live Mjuks culture by example
  • We keep our tempo - At the end of each day, we ask ourselves; can this be done today instead of next week? We are action oriented and like to stay efficient

Funding (last 2 of 3 rounds)

Sep 2023

$2.2m

SEED

Apr 2022

$4.2m

SEED

Total funding: $7.9m

Leadership

Currently Co-Founder and Board Member at Qasvu. Previously Consultant at McKinsey and Company and Analyst Intern at ngp Capital.

Max Heino

(Chief Growth Officer)

Previously Board Member at HankInvest, Analyst Intern at Vaaka Partners, Visiting Associate at Boston Consulting Group and Intern at Carnegie Investment Bank.