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MobileFuse wants to empower brands to make mindful connections with consumers, solving industry-wide problems relating to transparency and quality of advertising.
Mobile advertising is a market massively on the up. Driven by factors like the growing use of social media and mobile devices generally, it is expected to grow from an estimated valuation of $288 billion in 2021 to over $450 billion by 2026.
MobileFuse is one of the biggest players in this market. Founded in 2007, a time when mobile devices made up only 0.5% of internet traffic, the company has been exclusively focused on mobile advertising since, allowing it to get a tight hold on this market. Focused on delivering real-time insights and results to agencies and brands, MobileFuse has worked with a host of high-profile clients ranging from P&G to Capital One.
A big part of MobileFuse's culture is the fact that it has never taken on external investment. This has allowed it to focus entirely on its clients, rather than investors, giving MobileFuse a lot of freedom to determine its trajectory. This could be a key advantage in the coming years, especially as the mobile advertising market evolves, adopting new technology like VR and interactive advertising.
Kirsty
Company Specialist at Welcome to the Jungle
Ken Harlan
(CEO)Ex-Associate at Deloitte, also founded PrimaryAds and ToneFuse.
Val Katayev
(Managing Member)Founder of 5 tech companies w/$100M+ in profits & exits. Current CEO of Jocalio.