Moneyworld
Gamified savings app
- 1-20 employees
- Fintech
- B2C
- Banking
- Gaming
- Mobile
- Civic Center, New York, NY
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Company mission
Moneyworld's mission is to help make saving money fun.
Our take
Gamified mobile apps that help people form positive habits have taken off in recent years, yet financial health has been generally neglected by this trend. Meanwhile, open banking has led to a wide range of fintech mobile applications for banking and financial saving. But these take a similarly formal approach to traditional banking, resulting in many users feeling intimidated.
Moneyworld targets this market gap with a gamified, savings-focussed banking app - allowing users to open a bank account and save money through the exploration of the app's features. These features include daily coins, milestone prizes, and daily rewards, ultimately providing an incentive for users to engage with the app regularly and in doing so boost their financial health.
Whilst mobile banking apps such as Monzo and Revolut provide a variety of ways for users to earn interest on their savings, Moneyworld's gamified incentives remain unique in the space. Through this approach, the company shows great promise to encourage daily app use, boosting engagement for its fintech partners whilst helping users to earn money from their savings.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (1 round)
Aug 2021
$2m
SEED
Total funding: $2m
Leadership
Greg Smith
(CEO)Experience as President of blooom from 2015 to 2017. Head of Business Development and Partnerships for Wealthsimple from 2017 to 2020.