Monterosa
Real-time engagement platform
- 101-200 employees
- B2B
- Digital Media
- Advertising
- Media
- Liverpool Waterfront, Liverpool, UK
Jump to section
Company mission
To help organisations create interactive experiences for passionate audiences.
Our take
The proliferation of digital entertainment has made passive TV entertainment less enticing for audiences, who have an expectation of interaction - and other devices vying for their attention. Helping to get eyes back on television is Monterosa, a company that uses interactive platforms such as smart TVs and phones to increase engagement with television content.
By getting eyes back on the TV, Monterosa serves both broadcasters and advertisers. It can add features like real-time purchasing, voting systems and various kinds of gamification to an otherwise passive experience, increasing audience engagement and viewer retention. The company reaches 100 million people a year and has major companies using its platform - like ITV, EA Sports and Six Nations Rugby.
Monterosa has raised capital to be put towards further developing its product offerings. Although primarily UK-based, it has been increasing its operations overseas, focusing particularly on the US market where it has made strategic partnerships to help grow its presence.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Mar 2022
$4.7m
EARLY VC
Oct 2015
$1.6m
SERIES A
Total funding: $6.3m
Leadership
Tom McDonnell
(CEO)Previously Commercial Director at Monterosa before stepping up to CEO. Before that, was Post Production & 3D Technical Manager with Aura.
Simon Brickle
(COO)Previously Technical Manager with the BBC and Development Team Lead at Thomson Reuters.
Igor Loboda
(CTO)Previously a Senior Software Developer at the BBC and EPAM Systems.