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Moonshot
Anti-extremism data analysis and advertising
- 21-100 employees
- B2B
- Analytics
- Advertising
- Social Impact
- Farringdon, London, UK
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Company mission
To end online harms and provide vulnerable people with positive, supportive messages and services.
11% employee growth in 12 months
Our take
Events such as the Unite the Right Rally in Charlottesville and the January 6 Insurrection are a grim warning of the dangers of allowing extremist material to spread unchecked. Unfortunately, the internet makes this content easy to access, with extremists able to spread their message to vulnerable people across social media and through web searches. Moonshot CVE exists to counter this trend with data analysis and careful advertising strategies.
Unlike other ways of preventing access to dangerous materials, such as site blocking and blacklisted search terms, Moonshot uses its Redirect Method to purchase ad space alongside extremist content. Not all of the advertising is designed to counter extremism, but it humanises the targets of propaganda and offers an alternative for people who would otherwise go on to be radicalised by extremist materials. This was trialled effectively against ISIS and was rolled out to combat white supremacists and dangerous conspiracy theories.
Moonshot closed a funding round in 2022 that will be used to drive its international expansion and increase the range of its operations. It is focusing on forming partnerships with tech companies like Google and Facebook to protect their users from extremist content, and is working to develop corporate security products to complement its offering.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 30 daysʼ paid annual leave
- Private healthcare package, including coverage for partners and children
- Employee Assistance Programme providing access to mental health support
- Generous maternity and paternity package
Company values
- Optimism: We are ambitious and daring about our ability to impact global problems with innovative solutions, and positive about people’s ability to change. We value joy, while pursuing a serious mission.
- Kindness: We recognise the unique value of every single member of our team. We care for and support our colleagues, and cultivate a safe working environment for all. We empathise with victims of online harms as well as those at risk of perpetrating them.
- Authenticity: We root our work in evidence, and see the humanity behind online harms. We remember the people behind the data points. As we navigate fast-changing trends and increasingly complex environments, we stay true to our mission: one based on creativity, integrity, and hope.
- Excellence: We use our deep regional knowledge and subject matter expertise to deliver high quality work. Where we don’t have the knowledge or skills, we find those who do, and build collaborative partnerships.
- Equality: We recognise the harms caused by racial inequality and gender inequality globally and especially in our own sector. We commit to our own ongoing education. We actively take steps to dismantle these, and other forms of inequality, through our internal policies and through the delivery of inclusive, ethical and effective programming.
Funding (1 round)
Jun 2021
$7m
SERIES A
Total funding: $7m
Leadership
Vidhya Ramalingam
(Co-CEO)Board Member for Life After Hate. Was previously a Research Affiliate at the University of Oxford and a Senior Fellow at the Institute for Strategic Dialogue.
Ross Frenett
(Co-CEO)Co-Chair for the Radicalisation Awareness Network. Was Director at the Institute for Strategic Dialogue, and before that a freelance Terrorism Analyst.