See other companies on Welcome to the Jungle
Motherly
Mum focused content startup
- 21-100 employees
- B2C
- Lifestyle
- Digital Media
- Snyderville, UT
Jump to section
Company mission
To redefine motherhood on behalf of a new generation of mothers.
-3% employee growth in 12 months
Our take
Motherly is a parenting and lifestyle brand aimed at bringing women an uplifting online community full of expert tricks-of-the-trade and inspiring stories that are often missing for the first time mother.
Aiming to take a slice of the $46 billion millennial parenting market, Motherly doesn't see why motherhood should come without a manual. They provide week-by-week support for every stage of the new parenting journey, offering paid-for digital classes, guides and books.
The last six years have seen investors pour over $500m into companies in the “new mom economy”, with Motherly securing a recent funding of $5.4m as it launched into commerce. Competitors such as Glow Baby and Cleo have developed apps which, while convenient, lack the community of wisdom that Motherly offers, creating a village in which the new mother can feel totally supported.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Flexible working hours
- 12 weeks parental leave
- Monthly stipend for cellphone, internet, and office supplies
- Life insurance
- Work from home opportunities
- Health insurance
Funding (2 rounds)
May 2023
$5.6m
EARLY VC
Apr 2020
$5.4m
SERIES A
Total funding: $11m
This company has top investors
Leadership
Elizabeth Tenety
(Co-founder)Previously worked for 9 years at Washington Post, first as Video Editor and Producer for 4 years and Editor for 5 years.
Jill Koziol
(Co-founder & CEO)Previously Business Director at Toffler Associates for 5 years, Consultant & Federal Programs Manager at Telkonet for 2 years and Co-Founder at HoneyBee Child also for 2 years.