Motive Create

In order to address this, Motive Create has focussed on empowering people to own their own data and use it to find things they really need. The company developed a set of marketplace technologies named Spoke. Within Spoke, insights are created consensually from an individual’s data and using insights Spoke can generate requests for products or services from defined marketplaces. Spoke was built by leveraging the team's experience in trading technology; it's a request, quote and execution model, that connects demand and supply. Motive believes this will lead the supply side to a new operating model where providers are able to personalise products around the needs of individuals.

In terms of real-world applications, Spoke is helping individuals access a holistic view of their finances, across multiple accounts. Motive then is using this to help people optimise their finances. It wants to apply this type of thinking across different markets. It's an ambitious plan and will be a long journey to get there. The challenge for Motive Create will be ensuring they maintain focus to make a difference in the markets the company operates in.