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Their mission is to make learning to read, and reading to learn, fun and effective for every child.
Families with young children typically spend 5 times more on gaming content than education products.
Educational content has seen little innovation in recent years, limited to new characters, new designs and new stories.
Mrs Wordsmith is using best practice methods in teaching (e.g. scaffolding, combining easy words with challenging ones) and data science (e.g. choosing words/phrases that are worth learning).
This expertise is giving parents confidence that Mrs Wordsmith books are the best to buy if they want their children to have a varied vocabulary.
Freddie
Company Specialist at Welcome to the Jungle
Nov 2019
$1.5m
SEED
Oct 2018
$11m
SERIES A
Sofia Fenichell
(CEO)Founded Wonder PL (creating video platforms). 15 year career in Finance, including roles at UBS, Merrill Lynch and Morgan Stanley. Has an MBA from Columbia. They're also the Founder & CEO of Stealth Startup.