Muddy Trowel
Curated potted plant kits
- 1-20 employees
- B2C
- Lifestyle
- Flowers
- eCommerce
- Hatfield, UK
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Company mission
To make gardening more accessible for the next generation of plant lovers by simplifying plant buying and offering personalised support to help people fulfil their gardening ambitions, regardless of the size of their outside space.
Our take
Bringing plants and nature into everyday life is a great way of reducing stress and anxiety in the modern world. But the process of gardening can be too messy and time-consuming for people.
Initially founded to support gardeners at the start of the COVID-19 pandemic, Muddy Trowel is tackling this problem by removing the hassle and hard work out of growing beautiful plants and flowers.
Its service delivers customised and curated collections of plants to consumers' doors, making gardening more accessible and simple with intuitive guides. It does this all with a fundamental focus on sustainability, with free compost, long-life plants, and varieties that bees and pollinators love.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Support for flexible working alongside London office
- 25 days holiday (plus bank holidays)
- Work from home opportunities
- Half-day off every month to do something plants or gardening-related
- Workplace pension
Funding (1 round)
Oct 2021
$1.4m
Total funding: $1.4m
Leadership
Stephen Folwell
(Founder)Having worked at McKinsey, Stephen spent a year at ITV before 6 years at the Guardian. He was co-founder and CEO at LOVESPACE and started Muddy Trowel in April 2020.