Jump to section
Napo's mission is to ensure that pet owners have everything they need so that that their pets live long, healthy and happy lives.
High claims and a small market have traditionally made pet insurance an unappealing option for big insurers. With household pet ownership ballooning in the UK over the pandemic, however, that market is growing, and a flurry of startups are cropping up to cash in. Napo is a relatively young entrant to the scene, offering a comprehensive platform of low-excess insurance and wellbeing services for British pet-owners.
Pet insurance customers are a different and a more discerning breed to, for example, car insurance customers. Providers need to court pet-owners with a more comprehensive suite of coverage, including advertising costs and rewards for missing pets, and bereavement counselling. Napo ticks all these boxes, but they are rapidly becoming an industry standard in a way that requires more to stand out.
Trupanion, for example, are investing in high-tech streamlining solutions to help facilitate scaling without service quality taking a hit. And the larger, better established pet insurtech, Bought by Many, recently won a hefty sum in the pet industry’s largest VC investment deal. Napo have a friendly brand, and are entering into a growing market, but will have to adapt fast to keep pace.
Steph
Company Specialist at Welcome to the Jungle
Feb 2025
$15.6m
SERIES B
Nov 2022
$19.4m
SERIES A
This company has top investors
Ludovic Lacay
(CPO)Previously CPO at Tictrac, before moving on to work as Product Lead at Facebook.
Prior to Napo, he was co-founder and CBO at Tictrac, then Executive Director of Business Development and Partnerships at Babylon Health.