Nara Communications

PR for technology startups

Nara Communications logo
1-20 employees
  • B2B
  • Marketing
  • Publishing
  • Communication
  • Digital Media
  • Events
  • Social Media
  • Media
City of London, London, UK

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Company mission

To raise the profile of technology startups and scaleups, investment firms (Venture Capital & Private Equity), non-profits and governmental organisations in the international media.

Our take

Every company, no matter the size, depends upon its reputation for success. Public relations, also known as PR, is a key management tool for businesses to help them achieve their goals and improve their image. It's no surprise, then, that this is a big market: in 2021 it was calculated that the global PR market was worth $92.55 billion, and by the end of 2025 the industry is expected to surpass a value of $129 billion.

Founded in 2021, Nara Communications has set an impressive early trajectory, already working with a number of businesses ranging from pre-seed startups to multinational companies. A key advantage which PR companies have is that their potential market is huge - demand is always there, and is always changing.

However, a bountiful market inevitably has its disadvantages; Nara will face some stiff competition as it fights to get established in the market. The PR market is particularly dominated by large PR firms such as Hope and Glory and City Press. Key to Nara's success, then, will be building a client base so that it can compete alongside longer-established firms and carve out some serious market share.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • One month paid sabbatical every four years
  • Free access to fitness and wellbeing platform, ClassPass
  • Generous annual leave allowance, a bonus day off for your birthday, and also additional leave between Christmas and New Year
  • Frequent team socials (e.g. annual company offsite and activities such as pottery, bowling, darts, etc.)
  • A volunteering allowance (3 hours each month)
  • Bi-annual one-to-one development sessions with the full Senior Leadership Team, and monthly one-to-ones with your Line Manager
  • Everyone has an annual budget for a magazine subscription of their choice
  • Tech equipment, including a MacBook
  • Access to relevant workshops, with a number being run by external experts from the worlds of media, advertising, creative industries, venture capital and PR
  • Free access to development platform Blinkist and mindfulness app Headspace
  • Bi-annual full eye examination and financial contribution towards glasses
  • A fortnightly budget for “Nara breakfasts”, virtual get-togethers every other Friday

Leadership

Nick Baines

(Co-Founder)

They have spent over five years running creative PR departments, delivering viral campaigns for tech startups and scaleups.