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Natoora

Online fruit & vegetable supplier

Natoora logo
101-200 employees
  • B2C
  • B2B
  • Sustainability
  • Food
  • Delivery
Bermondsey, London, UK

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Company mission

To replace a broken, opaque food system with a transparent and sustainable supply chain.

Our take

According to the founder Franco Fubini, people are becoming increasingly disconnected from how fruits and vegetables grow, leading them to demand a narrow range of seasonal food that is produced all year round. This is damaging the planet and resulting in tasteless produce. Natoora sets out to change this by supporting sustainable farming practices and providing consumers with fruit and vegetables produced during their real seasonal window.

Natoora is a premium fresh produce supplier and retailer. It sources fresh produce for restaurants as well as supplying business-to-consumer retail operations and partnerships with supermarkets such as Ocado and Waitrose.

Natoora's main priorities are international expansion and the diversification of its revenue sources. As part of this initiative, the company has launched a home-delivery program in the UK which provides customers with chef-quality produce delivered straight to their door.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Kitchen stocked from our own growers and producers - including Estate Dairy milk and butter - as well as from our Spa Terminus neighbours Monmouth & Little Bread Pedlar
  • Cost-price fruit & vegetables - we don’t profit from sales to our own team members
  • Your birthday off*
  • Subsidised lunch - made with the same seasonal produce we supply to chefs
  • CODE Hospitality membership, getting you up to 50% off at London and the UK’s leading restaurants*
  • Cycle to Work scheme*
  • Season Ticket Loan*

Company values

  • We are active
  • We are human
  • We care

Leadership

Franco Fubini

(CEO)

Became the youngest Relationship Manager at Merrill Lynch in the LATAM region in 1998. Went onto become Head of Marketing & Communications at Virtue Communications for 2 years. Also co-founded The Ice Cream Union in 2006, where they continue to serve as Director.