NecessaryGood
Smart skincare for women
- 1-20 employees
- B2C
- Retail
- Beauty
- eCommerce
- Westminster, London, UK
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Company mission
To make skincare make sense again.
Our take
As the popularity of skincare products has risen, the "perfect" daily routines advertised to consumers have gotten more and more complicated - requiring lots of steps and a myriad of products. NecessaryGood exists to combat this with effective, science-backed skincare products that give people what they actually need.
NecessaryGood currently sells two products, a daily moisturiser and an SPF 50 cream. This limited range reflects the company's vision to provided only what its customers really need. The company has also focused efforts on developing environmentally conscious packaging, which should appeal to the more eco-aware consumers of today.
Boasting strong reviews, it looks like NecessaryGood's approach has been well-received thus far. It will be interesting to see what products the company develops in the future and how it plans to reach a wider consumer base.
Steph
Company Specialist at Welcome to the Jungle
Leadership
Assel Kapparova
(Founder)Was a Fellow in the The NEF+ Programme (Centre for Entrepreneurs). Previously an Actuarial Associate at PwC, Analyst at The Glimpse Group and Advertising Associate at Cornell Daily Sun.