Jump to section
To support and accelerate the switch to electric vehicles in the UK.
The electric car market is currently growing rapidly, with both pure-electric and plug-in hybrids becoming increasingly popular. However, ever-rising fuel costs and climate change indicate that this transition isn't happening quickly enough. New Automotive is working to promote the use of electric vehicles across the UK.
The company's unique solution is taking a co-ordinated approach by combining data-led policy and technology with consumer-centric marketing. It recognises that the success and speed of the shift to EVs is dependent on the decisions made by consumers every day so seek to inform people about the cutting-edge and exciting new innovations in electric cars.
In the future, New Automotive is looking to expand its reach as well as develop more consumer products. Beyond this, it also seeks to use its findings from social research to lobby for a more consumer-focused policy to put British motorists first and ensure that real change happens.
Steph
Company Specialist at Welcome to the Jungle
Harry Benham
(Director Of Operations)Having studied at Harvard Business School, Harry worked at BP for over 20 years and Shell for 10 before moving into Directorship roles at EY, Carbury Consulting, Carbon Tracker, and Ember Climate. He co-founded New Automotive in March 2020, and has served as Director of Operations since.