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To revolutionise connections in the digital age, making advertising more relevant, more engaging, more fun and more effective.
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NewGen, formerly Kairos Group is a social-first creative and creator agency that creates high-impact marketing campaigns for gaming audiences and Gen Z markets.
Founded in 2015 as a gaming-focused agency, NewGen has grown significantly through strategic acquisitions of eSports company Horizon Union and Kyma Media, a creative agency.
NewGen's clients have included PepsiCO, Porsche, Hasbro and Samsung. With investment from the Business Growth Fund awarded in June 2024, the punchy creative agency is growing its infrastructure, data and technology platforms.
Kirsty
Company Specialist at Welcome to the Jungle
Mike Craddock
(CEO)Also the Co-Founder of Kyma Media and Director of Horizon Union. Previously Co-Founder at Turopium Sports and Entertainment, and Kairos Esports.
Chris Parnell
(CCO)Also Co-Founder and CCO of Turopium and Kyma Media, and the CCO of Horizon Union.