See other companies on Welcome to the Jungle

Niyo Group

Black female-led enterprise

Niyo Group logo
21-100 employees
  • B2C
  • B2B
  • Education
  • Training
  • Networking
Deritend, Birmingham, UK

Company mission

To build a tribe of visionary women whose passion is building and creating disruptive ideas and technologies that drive society forward.

Our take

Many Black women face huge barriers to achieving their goals. The Niyo Group is setting out to change this problem by using creative entrepreneurship tools to promote equality and agency.

The Niyo Group is a grass-roots organization that began when founder Oyinkansola Adebayo began braiding women's hair in the Midlands. The operation soon expanded into a braiding course, before scaling into a more expansive training programme that empowered Black women to pursue careers in business and technology. Today, Niyo has three main brands, including the Niyo Dapp, which marks a timely move into the Web 3.0 space. This venture is a strong indicator of The Niyo Group's forward-facing strategy.

The Niyo Group has steadily built a strong foundation. In recent years, it has worked hard to refine its identity, moving into new spaces while continuing to promote entrepreneurship through hair and beauty. What's more, the company has scaled its team by over 400%, facilitating the further diversification of its product range.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Professional learning and certifications
  • Remote Working
  • 30% off all Niyo Enterprise products
  • Generous bonus scheme
  • and other perks
  • 30 days + 1 birthday holiday allowance

Company values

  • People: Our prioritisation of people drives us to provide excellent customer service and top-class employee training.
  • Profit: We are cost-efficient in all that we do, as we aspire to maximise our profit margins and market share.
  • Purpose: We are a purpose-driven company that is on a mission to economically empower Black women, by providing them with upskilling training. We work towards strong and measurable social impact, to efficiently and productively assist the global communities we serve.
  • Planet: We consider how anything and everything we do will impact humans across the globe, and the planet itself. We are committed to ethically sourcing products, and having a transparent supply chain.

Leadership

Oyinkansola is the CEO of Niyo, a group of multi-award-winning companies that specialise in using technology to economically empower black women.

Olaoluwa 'Laolu' Dada

(Chief Operations Officer)

Started as a public sector content marketer, expanding online local information services. After 2 years in the public sector, she co-founded Niyo Group and is the current COO.

Endorsements

All

Inspiring mission (3)

Meaningful work (2)

Team energy (2)

Opportunities to learn (1)

Career progression (1)

Nice people (1)

My opinions are valued (1)

Thoughtful onboarding (1)

Flexible working (1)

Family friendly (1)