NovaFori
Auction & trading marketplace solutions
- 21-100 employees
- B2B
- Artificial Intelligence
- Enterprise
- Marketplace
- Trading
- Machine Learning
- Data Analysis
- Bermondsey, London, UK
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Company mission
NovaFori's mission is to accelerate the digital revolution of marketplaces.
Our take
NovaFori leverages machine learning and data science to gain an understanding of what’s happening and likely to happen in a market, then uses this information to build B2B marketplaces and auction platforms.
This model may seem a little complex at first, but it’s worth noting that NovaFori focuses more on digital transformations for already established clients. Indeed, it’s built marketplaces for some seriously high impact companies including leading auction house Christie’s, Lloyd's of London's, and Climate Impact X.
Though founded in 2011 as Perfect Channel, the 2021 rebrand to NovaFori marked a new era for the company. After hiring a new CEO in former London Metal Exchange leader, Garry Jones, the company has recorded massive revenue growth, and has entered another phase of rapid growth.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Private Health Insurance
- Hybrid remote working (and offices in London and Malaga, Spain)
- 25 days Annual Leave
- Your birthday day off
- Pension Scheme
- 3 x salary Life Assurance
- Employee Assistance Program
- Employee Referral Scheme
- Learning and development opportunities
Funding (last 2 of 3 rounds)
Feb 2017
$2.7m
EARLY VC
Dec 2015
$1.4m
SERIES A
$6.8m
Total funding
Leadership
Phil Bird
(Executive Director)Founded Perfect Channel in 2011, leading the company as CEO until current Chief Executive Garry Jones' arrival in 2020, after which the company rebranded to NovaFori. Prior to this they worked in Project Management roles for the BBC, Red2, Specsavers, and Transport for London.