NovaStory
Creative performance advertising agency
- 1-20 employees
- B2B
- Marketing
- Lead generation
- Advertising
- Westminster, London, UK
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Company mission
From campaign management to advanced data analytics, NovaStory's mission is to spark business success.
Our take
A major flaw in the marketing agency model is that their customers must hire several of them to meet their needs. This fragmentation is due to agencies having a narrow focus, which leads to their customers having disconnected strategies and inefficient marketing models. NovaStory aims to change this by offering a unified performance advertising solution.
Offering personalised marketing strategies, NovaStory uses data measurement and flexible campaign frameworks to stay ahead of the ever-evolving targeting methods of digital marketing platforms. It combines performance analytics and creative campaigns so that everything a company needs for its marketing pipeline is in one place. The key stages of planning and strategy, technical implementation, and insight reporting provide the framework for a robust marketing model.
As a young company in a highly competitive sector, NovaStory will have its work cut out for it. However, with 1,000 client campaigns launched since 2024 and a reported 98.2% customer satisfaction rate, it's in a good positioning and it’ll be interesting to see how NovaStory’s unified advertising model develops over time.
Freddie
Company Specialist at Welcome to the Jungle
Leadership
Tom Parr
(Company Director & Founder)Previously a Digital Account Executive at The Kite Factory and was a Social Executive at Spark Foundry.