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Nudge
Digital communications platform for frontline employees
- 201-500 employees
- B2B
- Enterprise
- HR
- Internal tools
- Productivity
- Communication
- SaaS
- Mobile
- Waterloo, Waterloo, ON
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Company mission
To help organisations improve workforce productivity and give their frontline staff the tools, knowledge, and support they need to do great work, every day.
Our take
Axonify, formerly Nudge, was founded with frontline workers at the core of its product offering. Coming from a hospitality background, the company’s founders saw a need to improve organisational communication and a way to bridge that gap through a digital communication platform. Unlike most internal productivity tools, Axonify is designed for the majority of the workforce that do not sit behind a desk.
Axonify allows organisations to integrate their frontline employees into their wider communications channel, improving workforce productivity and frontline retention in several large organisations. By using Axonify, organisations can monitor and reward individual interactions, while offering tools for personal development for its users.
Axonify has quickly become popular amongst the frontline workforce tools, with clients including Samsung, Staples, and Dippin Dots. Successful funding rounds have enabled Axonify to expand its workforce across North America.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Weekly flex-time to get offline and reset (Plus half-days on long weekends!)
- Flexible health benefits (Including a $500 annual wellness allowance!)
- $2,000 annual professional development allowance
- Virtual team events that aren’t just another Zoom cocktail hour (And fun in-person ones soon!)
Company values
- Teamiest team: We help, support, and trust each other as we work to reach our goals
- Action-focused: We act, we do, we work hard to make the right things happen
- Uplift everyone: We create a positive environment for everyone to feel comfortable being their authentic selves
- Strive to thrive: We push ourselves and each other to learn, improve, and get better every day
- Embrace the journey: We learn from the lows, we celebrate the highs, and we enjoy ourselves along the way
Funding (last 2 of 6 rounds)
Aug 2019
$9.3m
EARLY VC
Aug 2019
$9.3m
SERIES B
Total funding: $25m
Leadership
Dessy Daskalov
(CTO)Worked previously as a Software Developer at The Working Group & Eloqua. Also volunteered as Lead Instructor at Ladies Learning Code since 2011.
Lindsey Goodchild
(CEO)Has previous experience as a Technology Journalist at CTV News and as a Consultant at Lura Consulting. Also served as a Board Member of Sustainable Travel International and The Icarus Foundation.
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