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Nurture
Immersive learning for life preparedness
- 21-100 employees
- B2C
- Education
- Learning
- Mobile
- Kids
- Mercer Island, WA
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Company mission
To close the life preparedness gap by empowering kids 4-7 with foundational life skills through magical, immersive adventures that make learning engaging and fun.
Our take
Its a well-known failing of many schooling systems that they mainly teach kids to memorize information, rather than vital life skills such as how to communicate or think critically. Nurture wants to fix this, by supplying an app for children to learn life skills such as critical thinking, digital literacy, mindfulness and empathy.
The app targets 4-7 years olds, supplying learning materials in the form of immersive storytelling and interactive play. The idea behind this approach is to lay the foundations for children to later master important life skills, by turning passive screen time into an active learning opportunity.
While not the only life-skills app out there for kids, Nurture has been received well by parents and has seen promising interest from investors. This took form as a strong pre-seed funding round that will enable the company to bring on preschool content creators to help grow its offering by developing more content for the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (1 round)
Sep 2024
$2.8m
SEED
Total funding: $2.8m
This company has top investors
Leadership
Roger Egan
(Co-Founder & CEO)Advisory Board Member and Founding Chapter Director (Barcelona) at H2, as well as a Fellow of the Edmund Hillary Fellowship. Previously co-founded Integro Insurance Brokers and later RedMart, where they were CEO until its acquisition by Alibaba.
Julie Stewart
(Co-Founder & Co-Chief Creative Officer)Board Member at Women in Animation, and Producer and Head Writer for the LEGO Group. Previously co-created Kate & Mim-Mim, a 3D animated children's preschool series, and was an Executive Producer and Showrunner at Team Stewart Entertainment.
Scott Stewart
(Co-Founder & Co-Chief Creative Officer)Head Writer and Producer for the LEGO Group. Co-created Kate & Mim-Mim with Julie. They were also an Executive Producer and Showrunner at Team Stewart Entertainment, and have experience as a Visual Effects Artist.
Sally Doherty
(Co-Founder & Chief People Officer)Leader of the small business Sallyd & Co. Was a Blacksmith Partner, as a facilitator, coach and supporting business strategy. Also worked as HR and Change Director for Stratus Africa, and HR Director at Microsoft for 4 years.
Danny Limanseta
(Co-Founder & CPO)Also Co-Founder at Reroll, as well as Product Design Lead at GIVE.asia. Previously co-founded Rovo, and was Product Designer then Design Director at RedMart.