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Nuw
Pre-owned fashion exchange app
- 1-20 employees
- B2C
- Marketplace
- Sustainability
- Fashion
- Community
- Hackney, London
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Company mission
To become the no.1 platform for mass-market fashion to live a second life. This means making sustainable fashion accessible and affordable to all. We are pioneering a fashion exchange platform that empowers users to recirculate their clothes.
Our take
As the rise of second-hand clothing giants like Grailed and Goat is demonstrating, sustainable, “slow” fashion is soaring in popularity, particularly with Gen Z, who are keen to stall the fast fashion industry.
Nuw’s clothes swapping app offers an interesting alternative by removing purchasing or auctioneering from the equation. Instead it uses a subscription model, allowing users to swap goods at their will.
After a few years of steady and deliberate development in its home base in Dublin, where it started as a simple outfit swap for the Trinity University Ball, the startup’s popularity has grown incredibly in recent years.
After moving HQ to London, launching its community-driven app across the UK and Ireland, and securing seed funding, the company is now looking set to scale up and become a big name in the sustainable fashion industry.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- Transparency and integrity are at the heart of everything we do. We founded Nuw with a determination to create solutions centered around sustainability, accessibility and community.
- Shared solutions are what we strive for. We share problems and find answers as a team. Much like our platform, we rely on everyone working together to achieve things that we could never do alone.
- No time for ‘busy work’. As an early stage start-up we only have time for pursuing real progress. We avoid, outsource, eliminate and automate things that don’t drive us forward.
- Ego Free Zone. We check our egos at the door. At Nuw we value kindness, consideration and support for others.
- We believe in doing good - for ourselves, for each other and for the planet. But for us, none of this would be possible if we didn’t enjoy ourselves. We love what we do and we have fun doing it.
Funding (last 2 of 3 rounds)
Nov 2020
$0.2m
SEED
Mar 2019
$0.3m
SEED
Total funding: $0.6m
This company has top investors
Leadership
Aisling Byrne
(CEO)Former Business Development and Social Media Management at One for Ireland, Former Strategic Media Planner at Mediaworks Ireland.