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ODAIA
Commercial insights platform for Pharma
- 21-100 employees
- Healthcare
- B2B
- Artificial Intelligence
- Big data
- SaaS
- Data Analysis
- Science
- South Core, Toronto, ON
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Company mission
ODAIA's mission is to help pharma sales and marketing teams by using AI to understand and predict customer behaviour.
49% employee growth in 12 months
Our take
ODAIA have been growing fast in recent years. The company began in the University of Toronto with an intensive period of R&D in AI, journey mapping, and process mining. From there, the ODAIA commercial insights platform for the pharmaceuticals industry was born. Their MAPTUAL solution uses AI and predictive analytics on a vast spread of data to segment and target physicians, thereby driving up customer engagement.
Their rapid growth can be put down, in part, to a widespread shift in the way healthcare providers (HCPs) interact with Pharma, precipitated by the Covid pandemic. With on-site visits restricted, pharma reps needed to seek out different ways of forging meaningful client connections. What we’re seeing now is pharma messaging developing into more detailed, tailored forms of HCP support. As we’ve seen with marketing more generally, big data analytics is a phenomenally powerful tool for maintaining this competitive, tailored edge and funding awarded at the beginning of 2023 proves that ODAIA's AI is being tipped as a solution for the "bottleneck" in pharma delivery and testing.
This means that ODAIA are blazing what is likely to prove an impressive trail in the new model of Pharma/HCP relations. Offering a more streamlined, modern method of targeting and value production, ODAIA is likely to prove an increasingly crucial player going forward in a highly lucrative market.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Flexible Working Hours - We focus on what we achieve and not the number of hours we clock. We trust our employees and empower them to shape their work themselves so that they can achieve the best possible results
- Remote Work - We are a remote-first company with plans for in-person collaborative work sessions post-covid. We leverage many synchronous and asynchronous communication tools as well
- As virtual social events
- Flex Vacation Policy - Our employees can take time off whenever they want - as long as they get their work done, get the time approved, and get things covered while they're away. One of our core values is trusting and respecting each other, and this policy is just one of the ways we show it
- Leadership Opportunities - If you’re willing to invest in yourself, we’re willing to invest in you! As a fast growing company, there’s lots of opportunities for career advancement and personal development
- Device and WFH Allowance - To ensure a comfortable remote workspace, we provide our employees with an allowance that could be used for enhancing your WFH setup. We are loving our new Apple Silicon Macs
- Health Benefits - We offer top-notch health benefits for medical, dental, vision care, prescription drug coverage, travel insurance and alternative treatments such as acupuncture and chiropractic services
Company values
- Agility - Challenges and obstacles are opportunities for innovation. We are quick to adapt and always forward thinking
- Trust - We believe a relationship based on trust requires every team member to take responsibility for their actions
- Respect - We believe that respect is trust in action. Our work culture focuses on results, not time spent in front of a computer
- Diversity & Inclusion - We believe that being "valued, heard and respected" drive belonging, innovation and success for our people
- Ownership - We take the initiative to drive value. As shareholders of the company, we don’t wait for others to act because we care... like owners
- Passion - We love what we do — passionate about our customers and driven by a common vision to transform sales and marketing
Funding (last 2 of 4 rounds)
May 2023
$25m
SERIES B
Feb 2022
$13.8m
SERIES A
Total funding: $43.4m
This company has top investors
Leadership
Philip Poulidis
(CEO)Veteran public company executive leader, board member, and startup CEO with experience in the IoT, Semiconductor, Digital Health, and Enterprise SaaS markets.
Helen Kontozopoulos
(Chief Tech Evangelist)Has been teaching product development, design, and entrepreneurship for 9 years at the University of Toronto in the Department of Computer Science and the Department of Computer and Mathematical Sciences. Also co-founded UofT's Department of Computer Science Innovation Lab.